- Mktgan organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program.
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Customer Focus — Customer Focus, Inc. is a management consulting firm specializing in corporate Training Development.As the need for corporate training has grown, so has the company. [ [http://query.nytimes.com/gst/fullpage.html?res=950DE2D7163BF934A15755C0A96F948… … Wikipedia
customer focus — customer focused UK US (UK also customer orientated) ► paying great attention to the needs and opinions of customers: »The internet is making TV much more customer focused. customer focus noun [C or U] ► »This article describes the need for all… … Financial and business terms
customer focus — /ˌkʌstəmə fəυkəs/ noun the aiming of all marketing operations towards the customer … Marketing dictionary in english
Customer orientation — (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its… … Wikipedia
customer-focused — UK US (UK also customer orientated) ► paying great attention to the needs and opinions of customers: »The internet is making TV much more customer focused. customer focus noun [C or U] ► »This article describes the need for all companies to have… … Financial and business terms
focus — fo‧cus [ˈfəʊkəs ǁ ˈfoʊ ] noun [uncountable] MARKETING when a company tries to serve particular groups of customers in a market with particular needs, rather than trying to serve the whole market focuser noun [countable] : • The focuser seeks to… … Financial and business terms
customer service — Mktg the way in which an organization deals with its customers. Customer service is most evident in sales and after sales service, but should infuse all the processes in the value chain. Good customer service is the result of adopting customer… … The ultimate business dictionary
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002), “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia